Ten years ago, SAP, a German multinational software corporation, made a major move in the ecommerce industry when it acquired Hybris, a leading ecommerce vendor. Now, the company is entering a new stage in its commerce journey.
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The acquisition of Hybris was a strategic move for SAP, allowing the company to expand its portfolio of enterprise software solutions and become a major player in the ecommerce space. Since then, SAP has continued to invest in its commerce solutions, introducing new features and capabilities to its platform.
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The company has also been working to make its commerce solutions more accessible to businesses of all sizes. SAP has developed a range of cloud-based solutions that are designed to be easy to use and cost-effective.
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SAP’s latest move is to launch a new commerce platform, SAP Commerce Cloud. This platform is designed to provide businesses with a comprehensive suite of tools to manage their ecommerce operations. It includes features such as order management, product catalogs, customer service, analytics, and more.
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The platform is also designed to be highly scalable, allowing businesses to easily add new features and capabilities as their needs evolve. SAP is also offering a range of services to help businesses get the most out of their commerce solutions, including consulting, training, and support.
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SAP’s move into the commerce space is part of a larger trend of companies investing in ecommerce solutions. According to a recent report from Forrester, the global ecommerce market is expected to reach $4.2 trillion by 2022. This growth is being driven by the increasing demand for digital solutions, as well as the emergence of new technologies such as artificial intelligence and machine learning.
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SAP’s move into the ecommerce space is a sign of the company’s commitment to providing businesses with the tools they need to succeed in the digital age. With its new commerce platform, SAP is well-positioned to capitalize on the growing demand for digital solutions and help businesses of all sizes succeed in the ecommerce space.

Sources:
Forrester. (2020). Global ecommerce market to reach $4.2 trillion by 2022. Retrieved from https://go.forrester.com/blogs/global-ecommerce-market-to-reach-42-trillion-by-2022/