As the retail industry continues to evolve, brick-and-mortar stores are making a comeback. According to Amish Tolia, co-founder of the retail store operator Leap, the days of easy online customer acquisition are over.

“We’re seeing a resurgence in physical retail,” Tolia said. “Brands are realizing that physical stores are a great way to build relationships with customers and create a unique shopping experience.”

Leap operates stores in more than 20 countries, and Tolia believes that physical stores are essential for brands to reach their customers. He said that physical stores are a great way to build relationships with customers and create a unique shopping experience.

“We’re seeing a lot of brands rethinking their store strategies,” Tolia said. “They’re looking for ways to make their stores more engaging and interactive, and to create an experience that customers can’t get online.”

Many brands are investing in technology to make their stores more interactive and engaging. For example, some stores are using augmented reality to allow customers to virtually try on clothes or accessories. Others are using artificial intelligence to personalize the shopping experience.

In addition, many brands are focusing on creating a unique in-store experience. For example, some stores are offering classes, workshops, and other activities to engage customers. Others are creating unique store designs and layouts to make the shopping experience more enjoyable.

“We’re seeing a lot of brands investing in their physical stores,” Tolia said. “They’re realizing that physical stores are an important part of their overall strategy.”

Source: https://glossy.co/retail/brick-and-mortar-retail-is-coming-back-how-brands-are-rethinking-the-store/