Retailers are increasingly turning to regenerative practices to reduce their environmental impact and level up their sustainability efforts.

The concept of regenerative sustainability is rooted in the idea of restoring and replenishing the environment, rather than simply reducing the damage done. This approach is gaining traction among retailers, who are looking for ways to reduce their environmental footprint and create a more sustainable future.

One of the earliest adopters of regenerative practices was the Swedish home goods store, IKEA. Almost 15 years ago, the company began offering customers the option of using reusable bags instead of single-use plastic bags. Since then, IKEA has continued to expand its sustainability efforts, introducing a range of initiatives such as a circular economy program and a commitment to using renewable energy sources.

Other retailers have followed suit, with many now offering customers the option of using reusable bags and containers. Some companies, such as the UK-based grocery chain Tesco, have even gone a step further, introducing a range of initiatives such as plastic-free aisles and refillable containers.

In addition to reducing their environmental impact, retailers are also looking for ways to create a more sustainable future. For example, the outdoor apparel company Patagonia has launched a range of initiatives aimed at restoring and protecting the environment, such as its Worn Wear program, which encourages customers to repair and reuse their clothing.

The trend towards regenerative sustainability is also being driven by consumer demand. According to a recent survey by the National Retail Federation, more than half of consumers said they are willing to pay more for products that are sustainably sourced and produced.

The shift towards regenerative practices is a positive step for the retail industry, and one that is likely to continue as more companies look for ways to reduce their environmental impact.

Source: https://www.greenbiz.com/article/retailers-adopt-regenerative-mindset-leveling-sustainability