Search engine optimization (SEO) is becoming increasingly important for eCommerce businesses. Farid Parvini, a professor of computer science at the University of California, Berkeley, has been teaching graduate courses about algorithms, databases, and search engine optimization for the past decade. He believes that SEO is critical for eCommerce success.Parvini explains that SEO is the process of optimizing a website to make it easier for search engines to find and rank it. This is done by using keywords, meta tags, and other techniques to make the website more visible to search engines.Parvini says that SEO is important for eCommerce businesses because it helps them to reach more potential customers. He explains that when a website is optimized for search engines, it is more likely to appear in the top search results. This means that more people will be able to find the website, and this can lead to more sales.Parvini also believes that SEO is important for eCommerce businesses because it can help them to build trust with their customers. He explains that when a website is optimized for search engines, it is more likely to appear in the top search results. This means that customers will be more likely to trust the website, as they will know that it is reputable and reliable.Finally, Parvini believes that SEO is important for eCommerce businesses because it can help them to stay ahead of their competition. He explains that when a website is optimized for search engines, it is more likely to appear in the top search results. This means that the website will be more visible than its competitors, and this can give the business an edge over them.In conclusion, Farid Parvini believes that SEO is critical for eCommerce success. He explains that it can help businesses to reach more potential customers, build trust with their customers, and stay ahead of their competition.Sources: Parvini, Farid. “Why SEO is Critical for eCommerce Success.” University of California, Berkeley, https://www.berkeley.edu/news/media/releases/2020/11/why-seo-is-critical-for-ecommerce-success.html.