The Middle East and North Africa (MENA) region is set to experience a significant growth in its e-commerce market size over the next five years, according to a recent report.
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The report, conducted by the International Data Corporation (IDC), estimates that the total e-commerce market size in the MENA region will reach $57 billion by 2026, with a compound annual growth rate (CAGR) of 11%. This growth is expected to be driven by the increasing availability of digital payment methods, the rise of mobile commerce, and the growing demand for online shopping.
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The report also found that the UAE is expected to remain the largest e-commerce market in the MENA region, with a total market size of $15.2 billion in 2026. This is followed by Saudi Arabia, with a total market size of $14.3 billion, and Egypt, with a total market size of $7.3 billion.
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The report also highlighted the increasing popularity of online shopping in the MENA region, with the number of online shoppers expected to reach over 100 million by 2026. This is due to the increasing availability of digital payment methods, such as mobile wallets and digital banking, as well as the growing demand for online shopping.
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The report also noted that the MENA region is expected to experience a surge in the number of e-commerce startups, with the number of e-commerce startups in the region expected to reach over 1,000 by 2026. This is due to the increasing availability of venture capital and the growing demand for e-commerce services.
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The report concluded that the MENA region is set to experience a significant growth in its e-commerce market size over the next five years, driven by the increasing availability of digital payment methods, the rise of mobile commerce, and the growing demand for online shopping.
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The report also highlighted the need for governments in the MENA region to create an enabling environment for e-commerce businesses, such as providing access to venture capital and creating a supportive regulatory framework.

Sources:
International Data Corporation (IDC). (2021). MENA E-Commerce Market to Reach $57 Billion in 2026. Retrieved from https://www.idc.com/getdoc.jsp?containerId=prUS47174521