Small and medium-sized businesses are increasingly turning to eCommerce platforms to level the playing field and compete with larger companies. By leveraging the power of digital technology, these businesses are able to reach a wider audience, reduce costs, and increase profits.
Small and medium-sized businesses (SMBs) have long been overlooked by eCommerce platform providers, leaving them without the same access to the same tools and resources as their larger counterparts. However, a new wave of eCommerce platforms is emerging that is specifically designed to meet the needs of SMBs.The eCommerce industry is growing rapidly, with global sales expected to reach $4.5 trillion by 2021. This growth has been driven in part by the increasing number of SMBs entering the market. According to a recent survey by the National Retail Federation, SMBs account for more than half of all online retail sales.However, many SMBs have been unable to take advantage of the same eCommerce platforms as larger businesses due to the cost and complexity of the platforms. This has left them at a disadvantage, as they are unable to access the same features and tools as their larger competitors.Fortunately, a new wave of eCommerce platforms is emerging that is specifically designed to meet the needs of SMBs. These platforms are designed to be more affordable and easier to use than traditional eCommerce platforms, allowing SMBs to quickly and easily set up their own online stores.One such platform is Shopify, which has become one of the most popular eCommerce platforms for SMBs. Shopify offers a wide range of features, including a drag-and-drop website builder, integrated payment processing, and a range of marketing and analytics tools.Another popular platform is BigCommerce, which is designed to be easy to use and offers a range of features, including a built-in shopping cart, integrated payment processing, and a range of marketing and analytics tools.These platforms are helping to level the playing field for SMBs, allowing them to compete with larger businesses on the same terms. By providing SMBs with access to the same tools and resources as larger businesses, these platforms are helping to drive the growth of the eCommerce industry.The emergence of these platforms is also helping to create new opportunities for SMBs. By providing them with access to the same tools and resources as larger businesses, these platforms are helping to open up new markets and create new revenue streams.The rise of these platforms is also helping to create a more level playing field for SMBs. By providing them with access to the same tools and resources as larger businesses, these platforms are helping to create a more competitive environment, allowing SMBs to compete on a more equal footing.Overall, the emergence of these new eCommerce platforms is helping to create a more level playing field for SMBs. By providing them with access to the same tools and resources as larger businesses, these platforms are helping to drive the growth of the eCommerce industry and create new opportunities for SMBs.Sources: National Retail Federation. (2020). “Retailers’ Digital Transformation: A Survey of Small and Medium-Sized Businesses.” Retrieved from https://nrf.com/resources/retailers-digital-transformation-survey-small-and-medium-sized-businesses Shopify. (2020). “What is Shopify?” Retrieved from https://www.shopify.com/what-is-shopify BigCommerce. (2020). “What is BigCommerce?” Retrieved from https://www.bigcommerce.com/what-is-bigcommerce/